Under the title Commercials from the Geesink studio (1942-1972), Eye is releasing ten themed programmes with some of the most important vintage commercials from the Geesink collection.
The compilations can be watched – free of charge – world wide on the Eye Film Player, Eye’s streaming platform.
Dutch producer Joop Geesink set up a film studio in 1942 that made hundreds of advertisements for TV and cinema: stop-motion ‘puppet’ films under the name Dollywood as well as live action films under the name Starfilm. The Geesink studio’s collection is held in the Eye Filmmuseum archive. Eye has preserved and digitised part of this collection. Between 1 August 2022 and March 2023, Eye will be releasing eleven themed programmes featuring the best advertisements from the Dollywood and Starfilm studios on the Eye Film Player, Eye’s streaming platform. The compilations can be watched – free of charge – world wide.
Joop Geesink (1913-1984) – also known as ‘the Dutch Disney’ – was extremely effective at bringing in customers. One of his major clients was Philips, but Geesink also had many customers in, for example, Germany, Italy, Great Britain and the United States. Some seventy percent of Geesink productions were for the market outside of the Netherlands. In the US, people started to refer to ‘the Geesink technique’ in relation to the extremely good art direction and highly professional standard of animation. The Geesink studio won many awards for its stop-motion films, including prestigious Cannes Lions Awards.