19 March 2015 – ABCinema goes UK:  Co-organised by ABCinema partner Watershed (Bristol) as part of the Flatpack Festival in Birmingham, the 3-day sprint will explore innovative approaches to engage the next generation in film heritage and culture outside the formal education environment.
The event brings together experts from Europe’s film archives, cinema practitioners and young people aged 16 – 25 actively involved in film projects. The aim of ABCinema sprint is to inspire, surprise and challenge in a rapidly evolving digital environment. What kind of opportunities does it offer for user engagement and audience development? How can those who don’t engage with film heritage be reached? How can we re-imagine the way in which audiences are invited in and experience film? How can we explore, together with the young people, creative ways to engage their generation in heritage film and culture?  These are some of the questions which will be discussed in workshops and panels during the weekend.

ABCinema is co- funded by the Creative Europe Programme of the European Union.

Download the full ABCinema sprint programme
More information about the ABCinema project